#wantyoutosee

Society has embraced the advent of social media apps which are used to present an online construction of individuality, uniqueness and prosperity: a personal mythology…or BRAND to use their parlance. Ironically this process of creating “trending” content is derivative and formulaic often plagiarizing concept, design and language of other content creators in an effort to get online validation (LIKES) and societal belonging. Far from individualistic, this is herd mentality. This project repeats some of the INSTAGRAM tropes at that time. Redundant figurative images are repeated ad nauseam online.